Summary Of Timothy Sellnow And Matthew Seegers Book,...

The chapters (5-7) of Timothy Sellnow and Matthew Seeger’s book, Theorizing Crisis Communication, discusses the theories of communication (or human nature) in relation to emergency response as well as the strengths and weaknesses of different theories. In their writings, the assumptions that guide the emergency response approaches to communications are stuck in the basic problem of communication during a crisis to elicit the wanted response. If the emergency manager was not to be able to persuade the public to take specific actions to minimize harm, such as evacuating an area due to potential flooding/fires/fallout from an accidental man-made disaster, the casualty/fatality count would go up exponentially. By utilizing all forms of available communication, radio, television, landline and cellular phones, ham radios, etc., to reach and persuade the public can be overwhelming involving â€Å"consideration of audience characteristics, available channels and the larger social and crisis context† to facilitate the natural responses by haring important information throughout the planning, mitigation, response, and rebuilding. (Sellnow Seeger 2013, 107-108). Looking at Chaos Theory (CT), which can also be called the Butterfly Effect, which illustrates how small primary differences may lead to large unanticipated consequences over time, explains how it has been used to understand responses to natural disasters such as earthquakes, wildfires, as well as a case of anthrax-contaminated