Poetry and Time Essay

Slessor’s compact oeuvre details his struggle with time. However, his longing to be out of time merely highlights the supremacy of time over human life and nature. Slessor utilises familiar elements in an attempt to gain a better understanding of what he cannot comprehend. Moments captured out of time are short-lived illusions, though despite their brevity Slessor believes they are beautiful. In Out of Time, the first two stanzas in the third sonnet are Slessor’s illusions of a moment captured in ‘the sweet meniscus of time’. This moment is captured as Slessor remains ‘with the golden undertow’, moving against time for a brief moment. In this moment out of time Slessor observes a scene, which defies not only time but also other conventions such as gravity as the gulls rise ‘backward’. Slessor’s language in these stanzas (‘golden’, ‘sweet’ and ‘bubbled’) are contrasted against the harsh words (‘stabbed’, ‘pale’ and ‘faceless’) through the remainder of the poem and show through contrast Slessor’s awe at the beauty of the ‘moment’s world’. However Slessor is taken back to reality at the end of the third stanza by ‘the suck of sea’. When Slessor is ‘Out of time’ his disobeying time which has power even over nature. Consequently, under the instruction of time, the sea brings Slessor back to the constraints of time and reality as it continues its relentless pursuit of fate. In Five Bells Slessor struggles to comprehend the death of his friend: Joe Lynch. At the beginning Slessor is under the illusion that he may be able to ‘hear the voice’ of the ‘dead man’ despite the impenetrable ‘pygmy strait’ that he knows exists between life and death. Slessor is frustrated that Joe is trapped in a flood of time and that he himself is taken away by time, leaving Joe ‘anchored’. Despite this knowledge Slessor employs illusions and imagery as he tries to break the constraints of time and reach his friend. The first illusion is that of Joe ‘beating at the ports of space’, ‘bawling’ and ‘crying out [his] name’. This is Slessor trying to imagine what is beyond death. The second illusion is Joe trapped at the bottom of the sea as the ‘wet presses it’s dark thumb balls in’ and the ‘sea pinks’ growing between Joe’s teeth. Despite these attempts to bring Joe back to life so Slessor can ‘hear his voice’, Slessor is unable to be out of time and reanimate his friend. Rather all he hears is ‘bells, five bells coldly ringing out’, bringing Slessor back to reality. Slessor very effectively utilises illusions and strong imagery in an attempt to break the constraints of time in order to capture a moment or remember a loved one. However, inevitably Slessor is forced back to reality by the power and necessity of time and it’s relentless nature. Time is continuous; its relentless nature causes Slessor to leave memory behind as he is swept up in the ever-continuing tide. Out fo Time is structured as a poem composed of 3 linked sonnets, the first sonnet ends with ‘the golden undertow’ and the second begins with ‘the golden undertow’. This linkage is consistent throughout the remainder of the poem, with the last line of the last sonnet linking to the ‘yachts’ in the opening line of the first sonnet. This structure very effectively portrays Slessor’s belief that time is relentless as it continues onwards. Similarly, Slessor has used Iambic pentameter throughout the poem so that it is read consistently. This creates a measured rhythm and a sense of urgency that portrays time is measured and hurried. It is for this reason Slessor is unable to remain ‘out of time’ as we must obey time and time must continue in its pursuit of fate. Though Dutton claims of Five Bells, ‘the time of this poem is quite different to the time of all the others’ Slessor still discusses the continuous nature of time in this poem. He describes time as ‘moved by little fidget wheels’ consistent with Out of Time in its suggestion that time is measured. Slessor utilises the sea to comment on times continuous nature. This is appropriate as Slessor is very familiar with the Harbour and water and using this element helps him and his readers to grasp a better understanding of the incomprehensible. Joe and those dead are described in a metaphor of weed, as Slessor suggest ‘time bends the weed’ continuing on, whilst leaving Joe and the weed in it’s wake. Similarly, he states the ‘tide is over you’ and ‘the waves go over you’, using the constancy of a waters tide to effectively portray times continuous nature. Slessor effectively conveys his longing to be ‘out of time’ through his poetry. Although in exploring this using illusion he realises the continuous nature of time means that one cannot remain out of time for long periods of time.

The Responsibility Project

The Responsibility Project The Responsibility Project 9/17/2012 ETH/316 The Responsibility Project The issues in this film are important because it shows how a typical shift may seem like everything goes wrong, and nothing could possibly make things worse. There are days when the typical worker wishes they did not get out of bed. Occurrences happen and people want to run off the job and give up, but people should not give up. Accidents happen, and when they do, people should evaluate what is happening at work. There are ways and options to fix broken lights, and equipment utilized on the job.At times it looks like there is no solution, but there are always options one may not view as available to them. The best option for an employee to choose is to not panic. The job looks dark at times, but there is a light at the end of the tunnel, or in this case, a light in the top of the lighthouse. The film teaches how equipment failures occur, but if people ban together and help each other th e job will go smoothly and the organization of the company improves. The roles of external social pressures have a high amount of influence in organizational ethics.The news media, social networks, and word of mouth of customers affect the organizations publicity and reputation immensely. The employees of a company should always remember to help each other when they are able, and an extra hand makes light work. Social pressures influence organizations and companies to maintain quality assurance within the organization. The company must maintain a clean, safe, and productive environment at all times. A well-organized company will work with ease, and if the equipment is well maintained the company is productive and more efficient.If the company is dangerous for the employees and the customers, the publicity is hazardous for the economic status of the company. These issues are relevant to the organization because if the news media knows a certain organization is hazardous to the health of the employees and the customers, the business will fall into economic strife, and this would lead to the downfall of the local economy as well. It is important for the maintenance and upkeep of the equipment to remain healthy and well adjusted. If proper maintenance and equipment checks are not regularly scheduled, the equipment may malfunction.Clean work areas and production floors are necessary to keep the company running smoothly. A clean and well maintained work place will minimize errors and accidents. When all the employees maintain their work area and continue to perform their tasks of production, the organization will have a proper balance and flow of output. The relationship between legal and ethical issues in this film about a lighthouse is brilliant. The video tells a story in three minutes that had my imagination flowing with years of friendship and responsibility between the men of the town, and the workers of the lighthouse.The ship is in danger of crashing on the rocks off the shore, and the men in the town are off work, and in the local pub. They are jovial and happy at their gathering, while the man in the lighthouse is at his post. He sits there documenting his ledgers, and when the light makes a noise and goes out, he stumbles in the darkness to investigate his equipment. He is a bit clumsy at the light when he is trying to repair the damage, and he breaks it worse than it was. He unethically had a mess of tools in the work area he tripped over, but that was not illegal.Sadly the boat continues towards the lighthouse in the dark. The man in the lighthouse soon hears a noise. He opens the door and sees all the men in town climbing up the hill to offer him a light. They all stand around the top of the light tower with their lanterns just in time for the boat to turn and safely go around the peninsula. The men in town were not legally responsible to save the ship, or help with the lighthouse, but ethically the town all pulled together to he lp each other. Reference http://www. youtube. com/watch? feature=player_embedded&v=FIG0L5OhhdE

Respond to the article Malware in Hack Linked to Russian, WSJ, January Essay

Respond to the article Malware in Hack Linked to Russian, WSJ, January 23, 2014 - Essay Example He never wanted to use the code to enrich himself, but rather help to find a solution. The only problem is that the code fell into the wrong hands and was used inappropriately. If the companies had bought the virus, then they would have prevented the harm they suffered. Therefore, what Mr. Shabaev did was not unethical. Another situation that involved hacking happened when five men, were charged for stealing credit cards summing up to $300 million (Coleman 23). The five collaborated to enter into top companies systems such as J.C. Penney Co, JetBlue Airways Corp, NASDAQ, French retailer Carrefour SA and Visa Inc. licensee (Coleman 23). The five are said to have stolen at least 160 payment card numbers which in turn resulted to the loss of about $300 million. The five went for so long unnoticed by simply disabling their victim’s antiviruses and hiding their loot on multiple hacking programs making them invisible (Coleman 24). This cybercrime is deemed the biggest ever, in the United States, and it affected so many companies. The cost they had to incur to update and repair their security systems and the number of credit cards they had to replace really dug into their finances. Some were even bankrupt. This truly illustrates the consequences that can result from cybercrimes. The loss of custome rs is another problem they had to face, they feared for the safety of their life long savings and opted to seek more secure and theft proof investment platforms. The Shabaev virus has really dented the image of TARGET as a trustworthy investment partner. It no longer attracts customers and the ones it had do not feel save in it, therefore, decide to move elsewhere. TARGET also had to spend about $30 million mostly to replace the cards that were affected. The breach also scared away TARGET’S customers leading to decline in its share price by 20%, and also decreasing its profit as compared to the previous year. All these problems

INSTRUCTION SET Essay Example | Topics and Well Written Essays - 1000 words

INSTRUCTION SET - Essay Example One such forum is www.gimpforums.com. Also, the tutorial itself does not require any artistic skills. Installation of GIMP onto one’s computer may require certain prerequisites. Once installation is complete, there is no further need for any previous knowledge. However, familiarization with the following terms may prove to be helpful: In order to create a digital artwork, you will first need to download GIMP. Once you have downloaded and installed the software on your computer, load the program. The user interface will have an environment as shown below, with the Toolbox and Layers window open. To create a new document, go to File menu and then click New. Alternatively, you can hold Ctrl and N. A dialog box will open, asking you to enter the dimensions of the new image file. For the purpose of this tutorial, we will use an image with the dimensions 500pixels x 500 pixels (width x height in pixels). Click OK. A vignette in the visual sense is a portrait with essentially faded borders as though the color varies in its shading from the center to the corners of the image. The first step is to choose a color for the vignette. You may choose any color you like but for this tutorial I will be choosing a shade of red with the HTML notation, db1515. In order to pick a color, that is, change the foreground color, click on the black palette as shown in the image and this will open a dialog box where you will select your desired color or just paste the HTML notation, db1515, in the textbox. Click OK. Now, fill the image by clicking on the bucket in the Toolbox and clicking on the image. This will color the image red. You will now have to duplicate the layer. To do so, go to the Layers window, and right-click the layer named Background and choose Duplicate Layer. Now add a layer mask on the duplicate layer called Background Copy by right-clicking and choosing Add Layer Mask. A dialog box will open. Select Initialize Layer Mask to White (Full

Central government advertising campaigns are designed to persuade Essay

Central government advertising campaigns are designed to persuade rather than to inform citizens about policy - Essay Example This essay describes why advertisement campaigns of the Central Government in the UK are persuasive, but not informative. In order to establish the reasons there are 5 are certain examples of the kind of advertising by the Central Government in the UK. This "Central government advertising campaigns are designed to persuade rather than to inform citizens about policy" essay outlines five UK's Government's advertisement and why they are not effective. 1. NHS Anti Smoking: Smoke, and your body takes a beating – The main purpose of this ad would be to inform the people that smoking is bad for their health. It shows us a man who is smoking a cigarette and it seems like he is being beaten very badly by an invisible person (UTalk Marketing 2009). The ad ends with the warning: ‘Smoke, and your body takes a beating.’ But by showing just how drastic an effect smoking can have on one’s body, the campaign ensures that it has the attention of smokers and non-smokers and might be able to convince them to leave the habit, or not take it up in the first place. 2. Change4Life: Me-sized meals – This ad focuses on the rising problem of obesity and its various effects such as cancer, type two diabetes and so on. The problem of obesity begins at the infant stage, when mothers over-feed their young children in the name of ensuring they get enough nourishment, and therefore make them fat at a young age. The ad goes on to convince them to give their children meals that are proportionate to their size, and not serve them grown up portions. (Department of Health 2009). By using a child to convey this message, this ad ensures that the parents get the message, loud and clear. 3. Swine Flu: Going down – Some people need to be reminded of simple things such as you should cover your nose and mouth when you sneeze so you do not spread the germs. (Search For Truth 2009). This ad shows how a simple act such as sneezing and not covering your mouth can infect everyone around you. The ad conveys this message very well by showing the chain reaction one man might set off by sneezing in a public space like an elevator. The best part is when a child offers the ill man a tissue, showing that it’s just that simple. 4. Speed limit: Kill your speed or live with it – Speeding has always been a major concern to every government. This ad is simple and effective. It shows you the consequences of speeding – which you have to live with for the rest of your life. A man sees the dead body of a young boy he has killed because of over speeding, everywhere, all the time (ThinkUK 2009). He ca not do anything to change what he did, he just has to live with it. The ad very cleverly uses the concept of survivor’s guilt and sends a strong message to the audience. 5. Drug Drive TV: Eyes – Everyone reminds people about drunken driving. This ad talks about Drug driving, and how the eyes of a person have an involuntary reaction to drugs, that can be spotted by the policemen (ThinkUKa 2009). It goes on to warn the teenagers that drug driving is a serious offence and has the same consequences as drunken driving. The ad is simple, and effective. And it shows the target that they cannot hide the fact that they are under the influence. Based on the ads described above, it is understandable why the central government’s advertising is more persuasive than informative. All of the causes that have are being advertised – smoking, obesity, swine flu, over speeding, drug driving – are problems that not many take seriously. People are of the opinion that there should be a lot more discipline in the way the government’s finances are used especially when it comes to advertising. In the opinion of Parliament: Select Committee on Communications (2009), ‘advertising should focus on areas when there is a clear public benefit such as safety or public health campaigns’. Thus, it is essential that the government not just get people’s attention and inform them of the consequences

Regent Park Mosque Coursework Example | Topics and Well Written Essays - 750 words

Regent Park Mosque - Coursework Example The Muslim community in the United Kingdom was officially presented with the Masjid as a gift from the government of Britain. This was aimed at enabling Muslims in London to create a centre for Islamic culture and build a mosque with an aim of providing an opportunity to carry out affairs related to their Islamic faith (Hodges, 2009, p. 57). This gift was greatly accepted by a mosque committee which comprised distinguished Islamic diplomats and Islamic residents living in the United Kingdom. This gift was presented to the Muslim community with the intent of paying tribute to thousands of Indian Islamic soldiers who had passed on while fighting for the British Empire. The British Empire at this time had more Muslims than Christians. In 1947, the London Central Mosque was registered by the mosque committee as a trust corporation named London Central Mosque Trust Limited. To date, the board members of the trust committee comprise Muslim countries’ diplomatic representatives whom the Court of St. James’s has accredited. The main objectives of the mosque committee included: first, to build a mosque on the provided site and secondly, to establish a cultural and religious centre for Muslims who resided in the United Kingdom at that time, and future generations. ... The cost of building the mosque was partly covered by Saudi Arabia’s King Faisal’s contribution of â‚ ¬2 million. In 1977, the mosque was finally completed with a total cost of â‚ ¬ 6.5 million. According to Hodges (2009), Regent’s Park Mosque is the United Kingdom’s centre for Islamic focus for Muslims and Islam. Apart from the mosque being a place where Muslims offer daily prayers, it also provides several services that include offering education to children located in central London and its environs. It provides conference facilities and serves as a convention centre. The centre also offers counseling and wedding halls for hire as well as fairs among other services. Regent’s Park Mosque symbolizes the presence of Islam and Muslims in London and the United Kingdom as a whole. The mosque is distinct from other buildings in London due its golden dome shape and the minaret (Hodges, 2009, p. 62). The prayer hall is designed in such a way that it is facing Mecca. It also has a distinguishing red carpet feature with a vast mosaic decorated dome as well as a huge chandelier located at the centre. In one prayer session, the mosque has the capacity to accommodate up to 1400 worshippers. The mosque can be extended to accommodate additional 4,000 worshippers during festivals and even more when the worshippers overcrowd in the main court yard (Hodges, 2009, p. 79). The London Central Mosque receives up to fifty thousand Muslim visitors during the two main Islamic festivals. During these periods, the mosque is overflown with Islamic worshippers from within London and outside. The central mosque of London is an active place receiving visitors and worshippers on a daily basis (Hodges, 2009, p. 79). The

Deviant Behavior Research Paper Example | Topics and Well Written Essays - 1500 words

Deviant Behavior - Research Paper Example A criminal is not deviant among other criminals, and a psycho may be admired as such in the eyes of other psychos. Because deviance is relative, it is quite possible to justify one’s own deviant behavior, and because deviance refers to a violation of norms, to be judged deviant requires a specific social standard against which one is being measured (edu.LearnSoc.org). There are psychosocial considerations related to deviant behavior, Stephen Glass was an apparently fantastic journalist, with a knack for running into exciting people, intriguing events, and fascinating details. As it turned out, Stephen invented a web of lies which grew bigger and more complex all the time. Because he was a bright and accomplished liar, with a vivid imagination, he wove a support system of manufactured falsehood to support his lies, and he built a stunning professional career out of these lies, until it finally all collapsed (Leung). Had he built a career writing fiction, he would have been highly successful and never been judged deviant, because fiction does not require truth, and imagination is an asset, rather than a liability. However, the norms in journalism are different than those used to measure fiction authors (Brewer). This is a case of professional deviance. Stephen Glass did not murder anyone, but he killed the professional trust placed in him and he compromised the trust placed in the magazines in which his stories were published. Stephen did not con any old people out of their life savings, but he conned the people he worked with and the public. He did not steal anyone’s property, but he stole respect and a good professional reputation that did not belong to him, under the circumstances. When people make mistakes, even big mistakes, the social expectation is that one immediately offers a personal and heartfelt apology. Especially in journalism, it is important to correct mistakes and apologize (Brewer). For the longest time,

Economic environment Essay Example | Topics and Well Written Essays - 250 words

Economic environment - Essay Example This is the case in the United States where the levels of price and wages do not fluctuate beyond a certain measure (Friedman, 1968). The role of fiscal policy is to control the spending power and revenue collection of the government. For instance, during phases of high unemployment government can increase public spending or can reduce taxation. This will also help in increasing the declining demand of products as low taxes will increase the purchasing power of consumers (Eshag, 1983, p.41). II. Human development index (HDI) is an assessment of the average achievement of human development in a specific period like life expectation, education and per capita income. Australia ranks in the second position with a value of 0.933 while Qatar ranks in the thirty-first position with a value of 0.851 in the HDI table (Human Development Index [Table 1]). In 2013, the life expectancy of males in Australia was 80.3 years, in Bangladesh it was 69.9 years, and in Uganda it was 58.0 years (Human Development Index [Table 5]). Australia is a developed country and its life expectancy of males is much higher than Bangladesh or Uganda – both of which are developing economies. There are various factors that cause such differences in life expectancy and they are education, employment, government policies, lifestyle like excessive smoking or drinking can cause obesity leading to heart diseases, and so

Strategic Management of Technology Essay Example | Topics and Well Written Essays - 3000 words

Strategic Management of Technology - Essay Example Companies such as IBM, Microsoft, Oracle to name a few, have been beset with the task of identifying suitable locations around the globe to set up infrastructures to profit on specialized workforce and competitive pricing. Look no further, for India is the destination for you. Algeiser Software Pvt. Ltd., a medium-sized software company employing 300 software engineers, is looking to improve its stakes in the international market through rigorous marketing and presentations. The strength of the Algeiser lies in its highly qualified loyal engineers, who believe that with the globalization of Indian markets to foreign investment and tie-ups, there are strong possibilities of the company going places. Many foreign companies would be participating in taking advantage of the liberalized policy by the Indian government to promote its well qualified workforce and cheap labour. The company's General Manager, Projects, Mr. Mukund Malhotra is well aware of his company's assets and is quite confident of coming up with a contingency plan to compete in this highly competitive market. The company directors are sure that with further inputs from Mr. Malhotra, and using his experience and tactical business development portfolio, Algeiser Software Pvt. Ltd. ... India is one of the fastest growing IT and telecom markets in the world today. The Indian IT market grew at over 26% in 2005, which included domestic BPO-ITeS, providing tremendous opportunities for IT and telecom vendors and service providers. Ranked as the 18th highest spender in IT in 2005, India is poised for greater growth and is expected to move up the table to 13th position in 2010. Its IT and Telecommunications markets provides trends and market dynamics for the IT and telecom industry, highlighting various products/segments driving the market like PCs, enterprise systems, storage, MFDs, IT Services, packaged software, BPO, enterprise applications, telecom services, datacom and so on. Leading hardware, software and services providers in India include, Cisco Systems, HCL, HP, IBM, Infosys, Microsoft, NIIT, Oracle, Satyam, Sun Microsystems, TCS, and Wipro (IDC, 2007). 1. Strategy Strategy plays an important part in the success of any organization. Imagine what would happen if one were to start an organisation without even considering its overall objectives and contingencies. Strategic management is the organisation of products, services, processes and systems; the elements present within the operating and wider environment of the enterprise, leading to effective growth and success. These elements require proper direction to generate an everlasting, successful, profitable, effective and innovative business system. This is the prerogative of a successful strategic business management. Algeiser Software Pvt. Ltd. faces major hurdles in the form of financial limitations, and international exposure to compete with these mega giants. With its limited financial backing, the company will have to remain content with its present market share, which is

Medical Insurance Research Paper Example | Topics and Well Written Essays - 500 words

Medical Insurance - Research Paper Example The exceptions include: smoking cessation drugs, over the counter drugs, fertility drugs, birth control, and non-prescription drugs. The dental plan covers 70% of fillings, cleanings, scalings, exams, and polishing on the first $575 and this will grant the client a maximum of $400 in coverage each year. Recall visits are included in that every nine months per person. The other benefits that are included are listed below. Extended health care (starter) which provides a maximum of $250000 per person. Best Doctors Solutions Services includes protection if a serious illness or injury is suspected. An evaluation of the client's medical records by world class specialists who can confirm the first diagnosis. They will also determine steps for the best treatment options. This protection is great when a misdiagnosis occurs and the local physician can then take the appropriate steps at that point. Additional services include: treatment planning, determination of best service provider, and mana gement of the client's care. Chiropractor, Chiropodist, Osteopath, Naturopath, Podiatrist, Registered Massage Therapist, and Acupuncturist coverage is also included. The maximum that is covered is $20 per visit for 20 visits each year. Chiropractic X-ray for $35 maximum per person per year is covered.

Hacking is Stealing Essay Example for Free

Hacking is Stealing Essay Hacking started in the ‘70s when a group of friends decided to tap into phone lines and make calls for free. Those people were called Phone Phreaks, a group of young men who twisted technology and used their technological know-how to create simpler solutions to complicated problems. What started as an intrinsically good past time slowly became a form of pranksterism. The Phone Phreaks soon held phone conferences from everywhere in the world. However, Telephone companies were less than delighted, and phone tapping became a crime. As more and more Phone Phreaks got persecuted for these crimes, the movement stopped, and the Phone Phreaks were almost of the extrinct race. However, the sensibilities of trying to one-up learned engineers and big corporations did not die down. A couple years passed and the same Phone Phreaks discovered a new form of technology to â€Å"play† with: the computer. And the exact same people who started and led Phone Phreak conferences were the people who started hacking computers, a new revolutionary product that everyone wanted to have. Back then, computers really did not have any practical purpose at home, but for a hacker, the simple joy of watching the screen light up, and looking at moving blobs of colors were enough. However, with the advent of the internet, everything changed. When the internet was first used, all the information was open for everyone to use and manipulate. However, with the internet slowly becoming a place of business and transactions, where a lot of personal and, supposedly, confidential information about people and companies are stored, hackers posed as a huge threat What started as a hobby of manipulating electronics to prank people and find easier solutions for common problems turned into something more serious. While Phone Phreaking in the 70s was encouraged as somewhat of an exercise of the mind, computer hacking was a far different story. Computer hackers did not stop at pranking people; they started to use information they gained from hacking government and corporate computers. Hacking became a crime. According to PCWorld. About. com, some people even rigged phone systems to win two Porsches and other prizes at a radio contest. This poses an ethical problem that has always been a problem in society since the beginning of time: stealing. No matter what mode they use, may it be as blatant as rigging telephone lines to win prizes, or as furtive as stealing an identity to escape prosecution by the law, it is still all considered stealing. Taking someone else’s property, and using the results of someone else’s hard work (without permission, and through deceit) to your advantage is very unethical, and is one of the most basic things society teaches us not to do, no matter how hard times may be. Somehow, hackers forget that what they do is stealing, because they are too focused on breaking down systems and trying to outsmart companies and electronics. Hackers are intelligent people, yet instead creating their own products and reap the fruits of their own labor, they do the opposite, and use their skills and abilities to take advantage of other people’s weaknesses.

Alcohol Summary Essay Example for Free

Alcohol Summary Essay In 2001 spirit makers ended a long standing volunteer policy against aggressive alcohol advertising (Steiner and Steiner, 2009). Since that time, there has been an unprecedented shift toward increased alcoholic advertisements in an effort to increase market share and raise profits. This shift brings into light the challenge alcoholic companies face in balancing their fiduciary duties to their shareholders and their corporate and social responsibility to society. This report focuses on the issues surrounding Anheuser Busch’s Spykes beverage and the corporate and social issues similarly faced by other alcoholic beverage companies. Introduction There is growing public pressure for alcoholic beverage companies to meet their social and ethical duties to balance efforts to increase profits to their shareholders whilst protecting society from the harmful effects of excessive alcohol consumption. Anheuser Busch (AB) is one of the largest alcoholic beverage companies in the world. In 2005 AB manufactured an alcoholic beverage called Spykes It is a spirit based beverage that was intended to target their 21-30 year old legal age drinkers. Following a successful soft launch, AB was hopeful that Spykes would help increase market share and profits. Unfortunately, growing public pressure forced AB to stop selling Spykes (Steiner and Steiner, 2009). This report looks at specific issues surrounding Spykes and its potential harm to society, considers AB’s ethical duties to society, discusses the affect of alcoholic advertising in society and addresses potential reforms to help ensure alcoholic beverage companies fulfil their ethical duties to protect society of undue harm. Is Spykes Bad? Spykes could be considered bad in the sense that it was likely targeted at underage drinkers. It is well accepted that alcoholic beverages are no ordinary commodity (Babor et al, 2003) and Spykes could be classified as part of the Alcopops group of beverages which are primarily consumed by underage or young drinkers. These Alcopops negatively affect the health and well being of young people (Robinson and Kenyon, 2009). Accordingly, Spykes may be considered bad for the health and well being of underage drinkers and society in general. The World Health Organisation believes that alcohol consumption is one of the leading causes of death among young people (World Health Organisation, 2002). AB elected to stop selling Spykes in response to negative public pressure. This negative pressure primarily came from Center for Science in the Public Interest who believed Spykes was being marketed and consumed by underage drinkers. This belief was formed on the basis that AB used strategic marketing incorporating the latest technology to produce interactive arenas with impressive graphics, eye catching animation and a fancy website (Riley, 2005). This online content is generally appealing to a young audience. As Riley (2005) stated that young people are the biggest users of the internet and of advanced mobile phone technology. The alcohol industry has been quick to grasp the resulting marketing opportunities. Accordingly, stopping the sale of Spykes was the right thing to do in the context of reducing harm to underage drinkers as well as right thing to do in the context of protecting AB’s brand and public relations efforts as a socially responsible corporation. Anheuser Busch’s Ethical Duties. Ethics refers to the concept of judgment; what is right and wrong, moral and immoral in society. It is ethically accepted that organisations run to make a profit (Steiner and Steiner 2009). Alcoholic beverage companies would argue that advertising is a promotional activity used to enhance their profit, not to attract under age drinkers to consume alcohol. Anderson (2009) argued that alcohol advertising influences young people to consume more alcohol, especially teenagers due to the sexually arousing images in the advertisements. Jones (2005) acknowledged that alcoholic beverage companies who don’t provide correct information or hide information in their advertisements are acting unethically. From society’s perspective, any activities conducted by the alcohol beverage companies to remove alcohol related problems like violence, decreased morality and intoxication related problems like drinking driving are seldom advertised and marketed. In this sense, society is only seeing advertisements related to increased consumption leading to increased profits. Accordingly alcohol industries fail to fulfill their ethical duty to be informative and truthful in their advertising efforts. At present, alcohol beverage companies create a brand image by sponsoring sports and cultural activities that attract drinkers, first starting as a social drinker and then becoming regular drinkers (Munro De Wever, 2008). The current alcohol advertising regulatory system in Australia should aim to minimize exposure and appeal to children (VAADA, 2010). In Australia, advertising activities are regulated by legislation and a code of practice such as the Advertiser Code of Ethics and Alcoholic Beverages Advertising Code (ABAC). This code is based on a voluntary system of self-regulation which is funded and administered by the alcohol beverage companies. Currently there are no penalties for non-compliance (Jones, Hall Munro 2008). Additionally, the organisation is partly funded by alcoholic beverage companies. This presents a conflict of interest as in most instances, their fiduciary duties are act in the best interests of their shareholders and not necessarily society at large. In order to offset this conflict of interest, it is necessary for an Australian Federal regulatory body to be established to independently control alcohol advertising in society in the hopes of minimising the attraction of alcohol to underage drinkers. Misleading Advertisements Studies have proved that there is a strong relationship between alcohol advertising and consumption rates among under age drinkers (Snyder, Milici, Slater, Sun and Strizhakova, 2006; Collins, Ellickson, McCaffrey and Hambarsoomians, 2007). In addition, evidence suggests that alcohol ads influence youth perceptions of drinking. Some advertisements contain misleading messages that drinking alcohol will make consumers more sociable and outgoing; help them have a great time; help them feel more confident and less nervous; succeed with the opposite sex or it would make them feel more attractive (Jones and Gregory, 2007). These messages are highly attractive to today’s youth. Some ads portray drinking as distinctive and prestigious. These ads suggest that by drinking their product you will enjoy the finer things in life. As an example some beer ads depict attractive people on yachts, in luxury restaurants or luxury establishments (Fig 1, 2 and 3). Other ads propagate that drinking increases your status and differentiates you from others (Fig 4). Whilst other ads imply that sports and alcohol go together (Fig 5, 6). These ads are commonly aired during sporting events and through alcoholic beverage company sponsorship of such events. Wealth, happiness and sex tied to drinking are also common themes portrayed in ads (Fig 7 and 8). In some measure, each of these images appeal to under age drinkers and the investment in advertisements is on the rise. Table 1 shows the substantial investment by alcoholic companies in magazines alone. According to The Center on Alcohol, alcohol companies spent $2billion on alcoholic advertisement in magazines alone between 2001 and 2006 (The center on alcohol marketing and youth, 2008). In Australia during 2008, alcoholic beverage companies spent in $109million on advertisements (Nielsen Australia, 2008). Many of these messages are appealing to under age drinkers. Accordingly, alcohol companies should attempt to market their products in such a way that ensures their ads do not convey misleading messages. One way is to focus the ad on the product rather than the misleading images of wealth, sex and status. In addition, local governments should also promote responsible drinking and spread awareness in society adopting similar advertisements strategies. Regulating Alcohol Advertising The need for further regulation depends upon weather it can be proven that advertising alcohol increases consumption. In 2006 Teinowitz (2006) undertook a study of randomly sampled 15-26 year olds. The study found they drank more after seeing alcohol ads, and that each additional ad viewed increased the number of drinks consumed by 1%. The study also established that in markets with more alcohol ads, spending on alcohol was up over markets with fewer ads (Teinowitz, 2006). Accordingly, there is further need for regulation of alcoholic advertising. Further regulation could be in the form of the creation of a regulator body that enforced restrictions against alcoholic beverage companies adopting marketing strategies that primarily appeal to young persons. In AB’s case, they admittedly targeted young people with a brightly colored web site allowing visitors to download music mixes, ring tones, screen savers, and instant messaging icons (Steiner Steiner, 2009). These activities catered around youth culture. Regulators could determine that such marketing strategies, directed at young persons, could constitute advertisements that appeal to under age drinkers and therefore ban such ads. This ban could extend to bans on advertisements in public places and bans against alcoholic companies sponsoring public or sporting events. In order to determine if the suggested restrictions above meet The Central Hudson guidelines, a four part test may be applied as follows (Steiner and Steiner, 2009):- (a) the ad in question should promote a lawful product: (b) the government interest in restricting the particular commercial speech must be substantial; (c) the restriction must directly further the interest of the government; and (d) the restriction should not be more extensive than is necessary to achieve the government’s purpose. As outlined above, young people are influenced by alcohol advertising (Teinowitz, 2006). This interest is therefore substantial and the suggested bans will further protect the interest of the government. Although the suggested restriction may seem excessive, industries need to appreciate that a â€Å"business firm is more likely to gain public approval and social legitimacy if it adheres to basic ethical principles and society’s laws† (Post, Lawrence and Weber, 2002). Accordingly, the suggested restriction would meet the purposes of the Central Hudson guidelines. Conclusion Anheuser Busch is a good example of an alcohol beverage company that struggled to find a balance between increasing market share and profit whilst fulfilling its ethical duty to be a socially responsible corporation. As a result of this case, the information and ideas presented in this report suggests there is much needed reform and the establishment of a regulatory body to deal with alcohol advertisements. This need is driven by the significant interest in protecting young people from harm. Alcohol beverage companies and government should work together and do all they can to reduce harm to young people by restricting marketing and advertisements that appeal to young people. * Appendix A * Table 1 * Appendix B * Figures Fig 1: Skyy Blue, Entertainment Weekly, Apr 11, 2003| Fig 2 : Glenfiddich Scotch Whisky, Sports Illustrated, Nov 15, 2004, Nov 29, 2004, Feb 14, 2005| Fig3 : Captain Morgan Parrot Bay, Stuff, Aug 2002| Fig 4 : http://www. encyclopedia. com/doc/1P2-18802608. html, www. whiskyfun. com/archivemay05-2. html| Fig 5: www. funkydragon. org/en/fe/page. asp? n1=950n2=2207| Fig 6: http://www. swimmingworldmagazine. com/media/Michelob_Ad4. JPG| Fig 7 : Molson Canadian, FHM, Aug 2005| Fig 8 : http://katiehann. wordpress. com/2008/11/06/advertising-alcohol/| References Babor, T, Caetano, B, Casswell, S, Edwards, G, Giesbrecht, P, Graham, K, Grube, J, Grveneward, P, Hill, L, Holder, G, Homel, R, Osterberg, E, Rehm, J, Room, R and Rossow, I (eds), 2003, Alcohol: No Ordinary Commodit, Research and Public Policy, Oxford University Press, Oxford. Brian, J. (2000) Youth, Alcohol, and the Emergence of the Post-modern Alcohol Order, Occasional Paper No. 1 New Series, Institute of Alcohol Studies, London. Riley, L. (2005) ‘Drinking It In: Finding of the Valencia Meeting on Marketing and Promotion of Alcohol to Young People’ in G Marcus J O’Connor (eds), Corporate Social responsibility and Alcohol: The Need and Potential for Partnership, Guilford Press, Hoboken. Robertson, S and Kenyon, A, 2009, Ethics in the Alcohol Industry, Palgrave Macmillan, New York. World Health Organisation (WHO), (2002) The World Health Report 2002: Reducing risk, promoting healthy life, Geneva. Anderson, P. (2009) ‘Is it time to ban alcohol advertising? ’, Clinical Medicine, 9, 2 April 2009: 121-124 Jones, S. C. , Hall, D. Munro, G. (2008) ‘How effective is the revised regulatory code for alcohol advertising in Australia? ’, Drug and Alcohol Review, 27: 29-38 Munro, G. and De Wever, J. (2008) ‘Culture clash: alcohol marketing and public health aspirations’, Drug and Alcohol Review, 27(2): 204-211 Steiner, J. F, Steiner, G. A. (2009) ‘Business, Government, and Society’ McGraw-Hill Irwin, 12ED Sandra C. Jones (2005) ‘Beer, Boats and Breasts: Responses to a controversial alcohol advertising campaign’ ANZMAC Conference, University of Western Australia, P 77-81 Victorian Alcohol and Drug Association, 2010, Position Paper: Alcohol advertising, marketing and promotion, viewed 16 June 2010, http://www. vaada. org. au/resources/items/314236-upload-00001.pdf. Post. J. E. , Lawrence. A. T. and Weber. J. , (2002) Business Society: Corporate Strategy, Public Policy, Ethics, Tenth Edition, Irwin McGraw-Hill, Boston. Teinowitz. I. (2006) Do booze ads drive youth to drink? Advertising Age (Midwest Region Edition) Chicago. Vol 77, Iss 35, p8. viewed 24/06/10 http://0-proquest. umi. com. library. newcastle. edu. au/pqdweb? index=28did=1118136211SrchMode=1sid=1Fmt=3VInst=PRODVType=PQDRQT=309VName=PQDTS=1277385716clientId=29744.

Impact Of Louis Vuitton On International Business

Impact Of Louis Vuitton On International Business International Business, due to significant features of its international context, was empowered by global competition which focused on both national and world economic development. Decision was the foremost approaches to be think of in the entry and retention of the business once entrepreneurs figured to denote the business in the international scene. Hence, strategies for the future of the business were influenced by the core managerial skills of the persons in-charged in integrating the core issues in the company. Company existed due to its aim and it should be retained utilizing the specific objectives that the company bounded to assure along the way of the operations. Since there was a competition scheme in all areas of business industry worldwide, success relied to planning, coordination, control and monitoring. Strategies used in the company should not be limited only to the concept of local industry. To assure the success in the company, the management should also revise the strategies which only fitted to local industry but to the international scene also. Every business was challenged by conflicts either internal or external. Some of the features of the conflicts for international marketing were the cultures, norms and national policies which the chosen country where the business will be reestablished had. In this regards, the company should used parameters in generating fast entry to the international business. It should seem like passing new era that the business was starting anew. Decisions should focus on the four core areas. These areas included the marketing programs, operations, organizational and financial viability. Thus, decisions are done massively to incorporate the changes on ways to be adjusted on the new environment. Style of management in the international business is an open-ended sequence of decisive powers. Managers should be open to development empowering the organization with new technologies, complex challenges and reflection to more precise processes. It should be ended with predefined objectives of setting new values to integrate, beliefs to reinforce and attitudes to work out. The leadership style in this should be incorporated with the principles of having a purpose, structure, relationship, rewards and other mechanisms of progress. Specifics of  financial planning  is determined by the following problems: volatility in exchange rates, revaluation of currencies, particularly the national taxation, possible difficulties with the export of funds from abroad, problems with in-house transfer pricing, problems in terms of estimating performance of foreign subsidiaries, etc. Hence to highly intensify the key understanding in the international business, this study was made to ensure that context of international business was raised for better understanding of the readers. Thus, the researcher presented the status of Louis Vuitton in the international scene. http://t0.gstatic.com/images?q=tbn:ANd9GcQQCGPmTVvkv4sbrmHGVl88xdAehJMnSuf9VOr0Lt5PKZXhmRMiqw This photo was a screenshot of one of the Louis Vuitton Channel Distributor. Historical Background of Louis VuittonLouis Vuitton becomes a partner of Damat Louis Vuitton was established in 1854 with massive designs of bags which introduced other forms of luggage made from canvas. The LV logo patterned with the canvass with knowledge notifying the prestige and wealth during the 19th century. The business began its career from the first designs which was similarly to flat-bottom trunks with Trianon canvas. http://64.19.142.13/2.bp.blogspot.com/_2CVCjbOaCZ4/SLtFJMK8K-I/AAAAAAAAApA/hi-LdB3eBik/s400/Louis+Vuitton.jpg The business altered the designs from Trianon to beige and brown designs. This was done not to be imitated and to avoid redundant designs. The successor of Louis Vuitton continued the business after his death on 1892. In 1893, it entered the U.S market and, in 1896, the company launched its signature Monogram Canvas and secured worldwide patents for it. It has since become the classic symbol of the Louis Vuitton brand. Under new management, Georges Vuitton altered some of the company policies and heightened the operations through new designs using monogram-canvas design. During the new millennium, Louis Vuitton celebrated its 150th founding anniversary. Impact of Louis Vuitton on International Business Louis Vuitton has great impact on the economic environment aspect of the country. Louis Vuitton was known to be producers of luxurious, socialite and expensive products that elite class citizens used to dreamt of having one of the items provided by the company. Most of the celebrity and public figures worldwide often denote their current status in the wealthy class through exposing their collections of Louis Vuitton products. Thus, the company claimed their popularity in the international market. It can be observed that Louis Vuitton had massive impact to the international business industry. One observable impact of Louis Vuitton is on the economic aspect, for those developed countries there is the fast approach of the economic growth of their country. Some of the researchers viewed Louis Vuitton as a linkage to communication, access to resources, and diverse ways of thinking. Viewing it as a student, I would have to say that Louis Vuitton is two-faced. While it has provided access to employment, it has also encouraged exploitation of labor. While it has opened the door to opportunities in other countries, it has also encouraged exporting of our human resources. While it has invited international communication, it also becomes apparent that this kind of communication benefits only those who have access. I have yet to continue examining the impact of Louis Vuitton on the life of other country. http://t3.gstatic.com/images?q=tbn:ANd9GcSXgRbvQKqwwLBe9JRkxvtoup5WOBfTsAnpdOIdU_A-lWTPCzD9IHwgoOMbRw This figure shows the SWOT Analysis of Louis Vuitton in the International Market. While Louis Vuitton offers a world of possibilities, it also opens issues that relate to social justice, particularly to those who are not advantaged by the system. Hence, people must be shed with light on this matter for further knowledge and opinion. If you think about it and look around problems of Louis Vuitton in other country, you will notice that one of the main reasons there were less possibilities of improvement is because of the weakness of laws. Just as politics is ruled by personality so too are laws, courts and regulatory bodies fall before this. There are studies after studies confirming this weakness, and it has nothing whatsoever to do with Louis Vuitton, and everything to do with political and legal culture. And still, we might think that Louis Vuitton has a dramatic acceleration in the empowerment of territorial shifts. Structure of Louis Vuitton in International Business Before expanding into a foreign market, careful consideration must be made regarding type of business entity with which the firm will enter that market.  Each organization type has specific strengths and weaknesses that should be carefully weighed according to the business and legal climate of the country we are entering and our business strategy.   The three types of business organizations were used by Louis Vuitton in their entry to the international scene: Louis Vuitton utilized the joint venture to partner with other business in different countries. Most of the country prohibited the foreign company to operate to their country unless being partnered with local business in the said countries. This was one of the strategic decisions that Louis Vuitton incorporated in order to select the more capable and competent business in the country where they prefer to sell their products. Louis Vuitton becomes a partner of Damat This was a joint venture of Louis Vuitton and Damat from Orka Group company in Turket for the operation of the company in the Turkish Region. A joint venture of Louis Vuitton with Damat in the Turkey would allow the business to enter that foreign market of Turkey capitalizing on the pre-existing business reputation of that Damat.  In addition to deferring part of the risk involved, Louis Vuittons market entry allowed minimal entry costs as the Damats pre-existing presence can be exploited.  The customer base, reputation and distribution network of Damat allowed Louis Vuittons rapid market penetration with a minimum of supply chain and marketing problems.  Additionally, partnership of Louis Vuitton and Damat accessed to suppliers and local financing easing potential problems associated with a foreign business operating in Turkey. Thus, the two make the contracts verifying the risks and sharing of loss and profit through the generation of business concerns like profitability, ethics, and situations that could potentially lead to litigation.   The second pre-operation of Louis Vuitton in the international market was through channel of distribution. Typically, the distributor is responsible for carrying inventory for the market and is the local service provider for warranty claims.  As far as the buyer is concerned, the distributor is the face behind our products. Seemingly in the Philippines, Michelle Trading Company was the chosen distributor of Louis Vuitton. Through the license of the Michelle Trading Company in the Philippines, the said company acquired sample products of Louis Vuitton and resold the products to the residents in the Philippines who craved to have Louis Vuitton products. The buyers would no longer travel abroad to buy the expensive product plus allocated cost of transportation but instead, the products came available through the channel distributors. This type of relationship allows market entry with yet lower entry costs, and offers the added benefit of deferring direct costs of doing business in the foreign country to the distributor.  As a result, start up costs are nearly non-existent; the distributors existing business operations are used exclusively.  Because of this, this arrangement allows immediate market penetration. The last operational transaction of the Louis Vuitton to have successful entry to the international business was through the wholly-owned subsidiary. Louis Vuitton had many subsidiaries in different countries in North America and across Asia. The manner of organization of the new business entity would be determined by the needs of Louis Vuitton and the laws and regulations of the foreign country. As explained, a wholly-owned subsidiary presents the best option for greatest control over market entry.  It also allows for greater profitability as profits will not be disbursed between business partners or consumed by a distributor.  Our firm will have direct contact with customers, the distribution chain, creditors and the local industry. As a result, this presents the best opportunity for long term growth in the foreign country and will allow for easier future expansion in the region. Each form of business structure has strengths and weaknesses which empowered the Louis Vuitton operation very visible to public and a success in their orientated operations. In deciding which structure to utilize in entering a foreign market, careful consideration should be made regarding both our firms strategy and the legal risks and ramifications associated with that strategy.  It is imperative that competent, experienced legal counsel be consulted to examine that strategy prior to committing to any action. Findings An evaluation of the companys internal strengths and weaknesses and external opportunities and threats served as the foundation for this strategic analysis and marketing plan. The plan focuses on the companys growth strategy, suggesting ways in which it can build on existing customer relationships, and on the development of new products and/or services targeted to specific customer niches. International Business should establish an objective to achieve cumulative growth in net profit. To accomplish its marketing objectives, International Business should develop benchmarks to measure progress. Regular reviews of these objectives will provide feedback and possible corrective actions on a timely basis. The major marketing objective is to gain a better understanding of the needs and satisfaction of current customers. Since International Business is benefiting from reorder rate, it must be satisfying its current customers. International Business could use the knowledge of its successes with current clients to market to new customers. To capitalize on its success with current clients, benchmarks should be established to learn how International Business can improve the products it now offers through knowledge of its clients needs and specific opportunities for new product offerings. These benchmarks should be determined through marketing research and International Business ma rketing information system. Another objective should be to analyze the billing cycle International Business now uses to determine if there are ways to bill accounts receivable in a more evenly distributed manner throughout the year. Alternatively, repeat customers might be willing to place orders at off-peak cycles in return for discounts or added customer services. International Business also should create new products that can utilize its current equipment, technology, and knowledge base. It should conduct simple research and analyses of similar products or product lines with an eye toward developing specialty advertising products that are software based but not necessarily calendar related. http://www.legacytrunks.com/images/Louis%20Vuitton%20Trunk%206.jpg This study is focused on gaining knowledge of reality through the study of social construction of International Business which gives us an interpretive and explorative view of the interaction and relationship among dynamic capability, continuous innovation, and entrepreneurship. For a complete view of the interrelationship of these three components, we have selected case organizations of a similar size and operating in the same industry to be able to clearly contrast their organizational capabilities and the linked innovative results. Business innovation is facilitated by the leaders foresights and insights of the business opportunities as well as the internal and external resources. The dynamic capabilities in the model enable entrepreneurship and foster the process of innovation. The arrows indicate that any of the three components in the model are interlinked. Through the cyclical processes of entrepreneurship, dynamic capabilities and innovation, entrepreneurs can accumulate their capabilities to further capture opportunities and generate innovation continuously. Apart from the data gathered from annual reports and published articles on the companies, interviews were also conducted with business managers of the companies. Several interview guidelines were developed for the interview, such as what is the most critical challenge the company faces in the textile industry? How does the company decide its expansion strategy? What are the most distinctive features in companys management of human resources, products and external resources? How does company facilitate organization learning and how does company manage knowledge? What is the relationship between companys decision making process and leadership? How does company manage its brand and innovation? How does company capture innovation and new investment opportunities? The interview data were transcribed and consolidated with secondary data into analysis tables. Iterative verifications and finding analysis were performed until several key points were developed. In order to accept that the role of entrepreneurship has increasingly important role in corporate innovation, it becomes critical to identify the abilities which enable entrepreneurs to facilitate innovation. Dynamic capabilities create strategic advantages by integrating and recombining the external and internal resources. The capabilities of managing resources affect the performance that they can reduce costs and improve product/service quality to fit the firms strategy and technology to accomplish the task of continuous innovation.http://t3.gstatic.com/images?q=tbn:ANd9GcQCycX7-aDJBvI_3uQLHu1yxHWXtj3kAdHnsXMyEnAiJAB4fsNG1Q Concluding Statements International businesses  face some serious challenges issues and solutions about what products or services should be attractive for various foreign markets, possible problems with the transfer of currency, the uncertainties associated with predicting the costs and profitability, creating significant management problems, the impact of different cultures, the complexity of choosing the optimal structure for international business, taxation and pricing, high political risks, etc. Series of development varies the effects of the structure, technology and people in the socio-technical system in such organization. It always depends on the existence of such organizations deriving change due to environments, kinds of people working and the community for acceptance. Along with the structure, skills and abilities of the particular hired in the organizational structure will affect the decisions about what the organization can do and how it will be done. For the technology, its effect is seen from the analysis of the rapid influx in modernization and how it dominate the social standards of the organization varying from the kind of processes integrated in the organization whether it is continuous, large scale or small scale. For the people, such participation is regarded with the control of the people governing and hired by the organization. People in this sense are also reflected as the receivers of the purpose of organizations. Their perception and acceptance is highl y needed in the changes in the quality of life, workplace and in uplifting the socio-economic status of the organization.

Explore 2 episodes in the novel ‘Heroes’ which you find most dramatic :: English Literature

Explore 2 episodes in the novel ‘Heroes’ which you find most dramatic and interesting. The novel Heroes was written by a great popular author called Robert Cormier as it shotrlisted for The Carnegie Medal in 1999. Robert Cormier started his career as a journalist as it wasn’t shortly after he had published his first work of fiction when he was only 20 years of age. He was a controversial author who regarded glossing over the harsh realities of life, however disturbing as a betrayed of his youth readers. He lived in New England, USA and died in year 2000. This novel shows the realties of war and what sort of damage and injuries you could receive when you join the war. This novel has three main characters called Francis Joseph Cassavant, Larry LaSalle and Nicole Renard. From the title of this novel ‘Heroes’ it instantaneously makes the reader think that this book will be about someone who is brave as he would help others. Robert Cormier has fantastically tried to build the major features of the novel with terrible, tragic and romantic events. Francis Cassavant was only six years old when his mother died as he was then brought up by his uncle in Frenchtown. When he was young he studied grade 7 as he then met a new comer in town called Nicole Renard and fell in love with her. He soon became friends with her as they then got closer to each other. Francis was then living in a romantic dream world with Nicole but it soon changed as Larry LaSalle stepped in town. As the novel starts we come across Francis Cassavant telling the reader his terrible facial injuries that he has received during the war. We know this because in the book at chapter one in the starting it says ‘’my name is Francis Joseph Cassavant and I have just returned to Frenchtown in Monument and the war is over and I have no face’’. The author included this right at the beginning of the novel to show that this incident has already happened as in past and the author also included this to show what remains Francis has got after the war and what terrible injuries people can suffer in a war. From this sentence at the start it makes the reader straight away think that Francis had suffered terrible injures to his face during the war as he doesn’t have much left of his face. The two Incidents that happened in the novel that I think revealed a lot about Larry LaSalle and where the most dramatic and interesting are when Larry LaSalle decides to join the war as he wants the

The Evolution of Jousting Essay -- Exploratory Essays Research Papers

The Evolution of Jousting Picture, if you will, a knight in shining armor charging on his noble steed down the open stretch toward his enemy. From his great helm, (Jousting Helmet) a detachable sleeve whips in the wind at approximately 30 miles per hour. Just before the two knights meet, they each brace themselves for the impact they know awaits them. The wood splinters fly, and one of the knights is knocked from his steed, spilling his life's blood on the ground. Jousting was a medieval war tactic that later evolved into a sport, testing skill in horsemanship as well as balance and accuracy. Jousting has changed in its use over the years. It was once used in battle, but is now mainly a competitive form of entertainment. Jousting was a mounted form of combat used by knights beginning in the 11th century. It was used mainly to knock the enemy from their horses so they were an easier target for the footmen and could be easily trampled by the horsemen. The point of aim during the most basic form of joust was either the four nails of the opponents shield, or the helm or throat of his armor. The church didn't like the savagery of it because the knight was a Christian warrior whose job was to protect their priests and the church; therefore, jousting was occasionally banished by some churches. It was common belief in this time period that a priest shouldn't die by the sword, so the knight was a sworn protector of them. The knights lived by a code of ethics known as chivalry. This code not only governed their daily life but also the way they fought Despite the banishments and the savagery of the joust, a form of it is still around today. The style jousting is the same today but the price is no longer blood i t is now money. It... .../www.scotfest.com/joustingterms.html JOUSTING: What was it? http://www.jousting.com/jousting.htm Knighthood, Chivalry & Tournament Glossary of Terms http://www.chronique.com/Library/Glossaries/glossary-KCT/gloss_j.htm#judicial%20duel Medieval History. About.com The Devil's Horsemen Jousting at Warwick Castle http://www.cv81pl.freeserve.co.uk/jousting.htm The Free Lancers. Styles of Jousting http://www.faire.net/freelancers/jousting.html The Free Lancers. Gath of Baal National Combat Jousting Tournament http://www.faire.net/freelancers/gath.html US Inernational Jousting Competition 2002 http://www.scotfest.com/jousting.html yahoo. search http://search.yahoo.com/bin/search?p=armour Vale, Malcolm. War And Chivalry. Athens, Georgia: The University of Georgia Press, 1981. The Evolution of Jousting Essay -- Exploratory Essays Research Papers The Evolution of Jousting Picture, if you will, a knight in shining armor charging on his noble steed down the open stretch toward his enemy. From his great helm, (Jousting Helmet) a detachable sleeve whips in the wind at approximately 30 miles per hour. Just before the two knights meet, they each brace themselves for the impact they know awaits them. The wood splinters fly, and one of the knights is knocked from his steed, spilling his life's blood on the ground. Jousting was a medieval war tactic that later evolved into a sport, testing skill in horsemanship as well as balance and accuracy. Jousting has changed in its use over the years. It was once used in battle, but is now mainly a competitive form of entertainment. Jousting was a mounted form of combat used by knights beginning in the 11th century. It was used mainly to knock the enemy from their horses so they were an easier target for the footmen and could be easily trampled by the horsemen. The point of aim during the most basic form of joust was either the four nails of the opponents shield, or the helm or throat of his armor. The church didn't like the savagery of it because the knight was a Christian warrior whose job was to protect their priests and the church; therefore, jousting was occasionally banished by some churches. It was common belief in this time period that a priest shouldn't die by the sword, so the knight was a sworn protector of them. The knights lived by a code of ethics known as chivalry. This code not only governed their daily life but also the way they fought Despite the banishments and the savagery of the joust, a form of it is still around today. The style jousting is the same today but the price is no longer blood i t is now money. It... .../www.scotfest.com/joustingterms.html JOUSTING: What was it? http://www.jousting.com/jousting.htm Knighthood, Chivalry & Tournament Glossary of Terms http://www.chronique.com/Library/Glossaries/glossary-KCT/gloss_j.htm#judicial%20duel Medieval History. About.com The Devil's Horsemen Jousting at Warwick Castle http://www.cv81pl.freeserve.co.uk/jousting.htm The Free Lancers. Styles of Jousting http://www.faire.net/freelancers/jousting.html The Free Lancers. Gath of Baal National Combat Jousting Tournament http://www.faire.net/freelancers/gath.html US Inernational Jousting Competition 2002 http://www.scotfest.com/jousting.html yahoo. search http://search.yahoo.com/bin/search?p=armour Vale, Malcolm. War And Chivalry. Athens, Georgia: The University of Georgia Press, 1981.

The Power of Language in Shakespeares Othello Essay examples -- GCSE

The Power of Language in Othello      Ã‚   In Othello, Shakespeare explores the relationship between words and events. Spoken thought, in the play, has all the power of action; speaking about an event will make that event become reality for those who hear - it will affect reality as if that event had taken place. Shakespeare demonstrates the power of words poignantly through Othello's monologues. Othello struggles with the reality that Iago creates for him. When Othello speaks, he reveals that he is unable to stop himself from carrying out acts that Iago's and his own words have prophesied and initiated. Othello's monologues further demonstrate that even the knowledge of the power of words cannot protect the characters from the consequences which the words demand. Speaking about an event is prophecy in Othello, but it is more than just an objective foretelling of the future. Words become the all powerful initiators of action, once spoken they cannot be counter-acted , they alone determine the course of the future. Othello's monologue before he murders Desdemona is an excellent passage to study Shakespeare's thesis of how words relate to action. 7  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Put out the light, and then put out the light! 8  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If I quench thee, thou flaming minister, 9  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I can again thy former light restore 10  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Should I repent me.   But once put out thy light, 11   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thou cunning'st pattern of excelling nature, 12   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I know not where is that Promethean heat 13   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   That can thy former light relume: when I have plucked the 14  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     rose 15  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I cannot give it vital growth again, 16   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It needs must wither. Ãâ€"   (Othello, 5.2.7-... ...d the destinies of others. Shakespeare's language in all of his writing is incredibly forceful, but in Othello he makes a statement about the powerful impact the spoken word has on reality. It is a message of responsibility and warning, Othello is a tragedy of powerful words spoken wantonly. Works Cited and Consulted Campbell, Lily B. Shakespeare’s Tragic Heroes. New York: Barnes and Noble, Inc., 1970. Di Yanni, Robert. â€Å"Character Revealed Through Dialogue.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Literature. N. p.: Random House, 1986. Muir, Kenneth. Introduction. William Shakespeare: Othello. New York: Penguin Books, 1968. Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.

Production System

Production systems What is a production system? An apparel production system is an integration of material handling production process, personnel and the equipment that directs work flow and generates finished products. Different types of production systems are †¢ Progressive bundle system †¢ Unit production system †¢ Modular production system Each system requires an appropriate management philosophy, materials handling methods, floor layout, and Employee training. Firms may combine or adapt these systems to meet their specific production needs.Firms may use only one system, a combination of systems for one Product line, or different systems for different product lines in the same plant. Progressive Bundle System The progressive bundle system (PBS) gets its name from the bundles of garment parts that are moved sequentially from operation to operation. This system, often referred to as the traditional production system, has been widely used by apparel manufacturers for several decades and still is today. The expert says that use of bundle systems would decrease as firms seek more flexibility in their production systems [pic]Work flow in progressive bundle system Bundles consist of garment parts needed to complete a specific operation or garment component. For example, an operation bundle for pocket setting might include shirt fronts and pockets that are to be attached. Bundle sizes may range from two to a hundred parts. Some firms operate with a standard bundle size, while other firms vary bundle sizes according to cutting orders, fabric shading, size of the pieces in the bundle, and the operation that is to be completed. Bundles are assembled in the cutting room where cut parts are matched up with corresponding parts and bundle tickets.Bundles of cut parts are transported to the sewing room and given to the operator scheduled to complete the operation. One operator is expected to perform the same operation on all the pieces in the bundle, retie t he bundle, process coupon, and set it aside until it is picked up and moved to the next operation. A progressive bundle system may require a high volume of work in process cause of the number of units in the bundles and the large buffer of backup that is needed to ensure a continuous work flow for all operators. [pic] The progressive bundle systemThe progressive bundle system may be used with a skill center or line layout depending on the order that bundles are advanced through production. Each style may have different processing requirements and thus different routing. Routing identifies basic operations, sequence of production, and the skill centers where those operations are to be performed. Some operations are common to many styles, and at those operations, work may build up waiting to be processed. Advantages and disadvantages of using progressive bundle system AdvantagesThe success of a bundle system may depend on how the system is set up and used in a plant. This system may a llow better utilization of specialized machines, as output from one special purpose automated machine may be able to supply several operators for the next operation. Small bundles allow faster throughput unless there are bottlenecks and extensive waiting between operations. Disadvantages: The progressive bundle system is driven by cost efficiency for individual operations. Operators perform the same operation on a continuing basis, which allows them to increase their speed and productivity.Operators who are compensated by piece rates become extremely efficient at one operation and may not be willing to learn a new operation because it reduces their efficiency and earnings. Individual operators that work in a progressive bundle system are independent of other operators and the final product. Slow processing, absenteeism, and equipment failure may also cause major bottlenecks within the system. Large quantities of work in process are often characteristic of this type of production sys tem.This may lead to longer throughput time, poor quality concealed by bundles, large inventory, extra handling, and difficulty in controlling inventory Unit production system A unit production system (UPS) is a type of line layout that uses an overhead transporter system to move garment components from work station to work station for Assembly [pic] Work flow of unit production All the parts for a single garment are advanced through the production line together by means of a hanging carrier that travels along an overhead conveyor.The overhead rail system consists of the main conveyor and accumulating rails for each work station. The overhead conveyor operates much like a railroad track. Carriers are moved along the main conveyor and switched to an accumulating rail at the work station where an operation is to be performed. At the completion of an operation the operator presses a button, and the carrier moves on to the next operation. Most unit production systems are linked to a com puter control center that routes and tracks production and provides up-to-the-minute data for management decisions. The utomatic control of work flow sorts work, balances the line, and reduces claims of favouritism in bundle distribution. Electronic data collection provides payroll and inventory data, immediate tracking of styles, and costing and performance data for prompt decisions. Processing begins at a staging area in the sewing room. Cut parts for one unit of a single style are grouped and loaded directly from the staging area to a hanging carrier. Loading is carefully planned so minimal handling is required to deliver garment parts in precisely the order and manner that they will be sewn.When possible, operations are completed without removing the parts from the carrier. Varied sizes and types of hanging carriers are available for different types of products. Automated materials handling replaces the traditional system of bundling, tying and untying, and manually moving garme nt parts. Unit production systems eliminate most of the lifting and turning needed to handle bundles and garment parts. The need for bundle tickets and processing operator coupons is also eliminated when an integrated computer system monitors the work of each operator.Individual bar codes or electronic devices are embedded in the carriers and read by a bar code scanner at each workstation and control points. Any data that are needed for sorting and processing such as style number, color shade, and lot can be included. Integrated systems have on-line terminals located at each work station to collect data on each operation. Each operator may advance completed units, reroute units that need repair or processing to a different station, and check their efficiencies and earnings Operator may signal for more inventory or call for a supervisor if assistance is needed.The terminals at each station enables central control center to track each unit at any given moment and provide management wi th data to make immediate decisions on routing and scheduling. Operators of the UPS control center can determine sequences of orders and colors to keep operators supplied with work and to minimize change in equipment, operations, and thread colors. A unit production system can control multiple routes and simultaneous production of multiple styles without restructuring production lines. The control center may perform routing and automatic balancing of work flow, which reduces bottlenecks and work stoppages.Each operator as well as the control center is able to monitor individual work history. individual unit, number of units completed, the operator who worked on each unit, and the piece rate earned for each unit. The system will calculate the earnings per hour, per day, and the efficiency rate of each operator. Advantages: Benefits of a unit production system depend on how a system is used and the effectiveness of management. Throughput time in the sewing room can be drastically redu ced when compared to the progressive bundle system because works in process levels are reduced.Operator productivity increases. Direct labor costs are reduced because of propositioned parts in the carriers and elimination of bundle processing. Indirect labor costs may be reduced by elimination of bundle handling and requiring fewer supervisors. Quality is improved because of accountability of all operators and immediate visibility of problems that are no longer concealed in bundles for extended periods of time. The central control system makes it possible to immediately track a quality problem to the operator that completed the operation.Other benefits that are realized are improved attendance and employee turnover and reduced space utilization. Disadvantages: Considerations for installing a UPS include costs of buying equipment, cost of installing, specialized training for the system, and prevention of downtime. Down time is a potential problem with any of the systems, but the low work in process that is maintained makes UPS especially vulnerable. Modular Production System A modular production system is a contained, manageable work unit that includes an empowered work team, equipment, and work to be executed.Modules frequently operate as minifactories with teams responsible for group goals and self-management. The number of teams in a plant varies with the size and needs of the firm and product line. Teams can have a niche function as long as there are orders for that type of product, but the success of this type of operation is in the flexibility of being able to produce a wide variety of products in small quantities. The numbers of employees on a team, usually 4 to 15, vary with the product mix. A general rule of thumb is to determine the average number of operations required for a style being produced and divide by three.Team members cross-trained and interchangeable among tasks within the group. Incentive compensation is based on group pay and bonuses for meeting team goals for output and quality. Individual incentive compensation is not appropriate for team-based production. Teams may be used to perform all the operations or a certain portion of the assembly operations depending on the organization of the module and processes required. Before a firm can establish a modular production system, it must prioritize its goals and make decisions that reflect the needs of the firm.With a team-based system operators are given the responsibility for operating their module to meet goals for throughput and quality. The team is responsible for maintaining a smooth work flow, meeting production goals, maintaining a specified quality level, and handling motivational support for the team. Team members develop an interdependency to improve the process and accomplish their goals. Interdependency is the relationship among team members that utilizes everyone's strengths for the betterment of the team. Work flow in modular production system [pic]A Modu lar Production System operates as a Pull System, with demand for work coming from the next operator in line to process the garment. Wastage is normal, and workflow is continuous and does not wait ahead of each operation. This increases the potentials for flexibility of styles and quantities of products that can be produced. Teams usually operate as ‘Stand-up’ or ‘Sit-down’ units A module may be divided into several work zones based on the sequence of operations and the time required for each operation. A work zone consists of a group of sequential operations. Operators are trained to perform the operations in their work zone and djacent operations in adjoining work zones so they can move freely from one operation to another as the garment progresses Work flow within a module may be with a Single-piece hand-off, Kanban, or Bump- back system. If a single-piece hand-off is used, machines are arranged in a very tight configuration. As soon as an operation is co mpleted the part is handed to the next operator for processing. Operations need to be well balanced as there is usually only one garment component between each operation. Some modules may operate with a buffer or small bundle of up to ten pieces of work between operators.If a small bundle is used, an operator will complete the operation on the entire bundle and carry the bundle to the next operation. An operator may follow a component or bundle for as many operations as they have been trained or until the adjacent operator is ready to assume work on the bundle Advantages of a Modular Production System are: 1. ) High flexibility 2. ) Fast throughput times 3. ) Low wastages 4. ) Reduced Absenteeism 5. ) Reduced Repetitive Motion Ailments 6. ) Increased employee ownership of the production process 7. ) Empowered employees 8. ) Improved QualityDisadvantages of Modular Production System: 1. ) A high capital investment in equipment. 2. ) High investment in initial training. 3. ) High cost incurred in continued training Combinations of Production Systems Some firms may use the progressive bundle system for producing small parts Combined with modular production for garment assembly. This reduces the investment in specialized equipment and reduces the team size needed. Some industry consultants believe that a modular system combined with a unit production system provides the most flexibility, fastest throughput, and most consistent quality.This would be particularly useful for large items such as coveralls or heavy coats. The UPS would move the garment instead of the operators. Each manufacturer needs to determine what is best for its product line and production requirements. The another major and oldest production system followed in industry is TOYOTA PRODUCTION SYSTEM (TPS) Toyota production system [pic] History of (TPS) The production system developed by Toyota Motor Corporation to provide best quality, lowest cost, and shortest lead time through the elimination of waste.Development of TPS is credited to Taiichi Ohno, Toyota's chief of production in post-WWII period. Beginning in machining operation and spreading from there, Ohno led the development of TPS at Toyota throughout the 1950's and 1960's and the dissemination to the supply base through the 1960's and 1970's. Toyota Motor Corporation's vehicle production system is a way of â€Å"making things† that is sometimes referred to as a â€Å"lean manufacturing system† or a â€Å"Just-in-Time (JIT) system,† and has come to be well known and studied worldwide.Then, in 1924, Sakichi invented the world's first automatic loom, called the â€Å"Type-G Toyoda Automatic Loom (with non-stop shuttle-change motion)† which could change shuttles without stopping operation. The Toyota term â€Å"jido† is applied to a machine with a built-in device for making judgments, whereas the regular Japanese term â€Å"jido† (automation) is simply applied to a machine that m oves on its own. Jidoka refers to â€Å"automation with a human touch,† as opposed to a machine that simply moves under the monitoring and supervision of an operator. Since the loom stopped when a problem arose, no defective products were produced. This meant that a single operator could be put in charge of numerous looms, resulting in a tremendous improvement in productivity. [pic] Just in time `Just-in-time' is a management philosophy and not a technique.Just-in-Time† means making only â€Å"what is needed, when it is needed, and in the amount needed. † To efficiently produce a large number of products such as automobiles, which are comprised of some 30,000 parts, it is necessary to create a detailed production plan that includes parts procurement, for example. Supplying â€Å"what is needed, when it is needed, and in the amount needed† according to this production plan can eliminate waste, inconsistencies, and unreasonable requirements, resulting in imp roved productivity. Kanban system [pic] Kanban is a production system†¦ its a part of toyato production or lean manufacturing system†¦ Kanban is a Japanese word which means signal cards†¦. These cards are hung where ever required†¦ o only when this card indicated that the particular space is empty; the products are filled back in the tray†¦ This is a simple concept, but very effective. Kanban mainly focus on the reduction of overproduction. The is also interlinked with the Toyota production system In the TPS, a unique production control method called the â€Å"Kanban system† plays an important role. The Kanban system has also been called the â€Å"Supermarket method† because the idea behind it was borrowed from supermarkets. Supermarkets and mass merchandizing stores use product control cards on which product-related information, such as product name, product code, and storage location, is entered.Because Toyota employed Kanban signs in place o f the cards for use in production processes, the method came to be called the â€Å"Kanban system. † At Toyota, when a process goes to the preceding process to retrieve parts, it uses a Kanban to communicate what parts have been used. Here a Kanban system is used [pic] There are two kinds of Kanban †¢ Production instruction Kanban †¢ Parts retrieval kanban Cellular manufacturing What is cellular manufacturing? Cellular manufacturing, sometimes called cellular or cell production, arranges factory floor labor into semi-autonomous and multi-skilled teams, or work cells, who manufacture complete products or complex components.Properly trained and implemented cells are more flexible and responsive than the traditional mass-production line, and can manage processes, defects, scheduling, equipment maintenance, and other manufacturing issues more efficiently [pic] History Cellular manufacturing is a fairly new application of group technology, although the Portsmouth Block M ills offers what by definition constitutes an early example of cellular manufacturing. By 1808, using machinery designed by Marc Isambard Brunel and constructed by Henry Maudslay, the Block Mills were producting 130,000 blocks (pulleys) for the Royal Navy per year in single unit lots, with 10 men operating 42 machines arranged in three production flow lines. This installation apparently reduced manpower requirements by 90% (from 110 to 10), reduced cost substantially and greatly improved block consistency and quality.Group Technology is a management strategy with long term goals of staying in business, growing, and making profits. Companies are under relentless pressure to reduce costs while meeting the high quality expectations of the customer to maintain a competitive advantage. Successfully implementing Cellular manufacturing allows companies to achieve cost savings and quality improvements, especially when combined with the other aspects of lean manufacturing. Cell manufacturing systems are currently used to manufacture anything from hydraulic and engine pumps used in aircraft to plastic packaging components made using injection molding. Goals of cellular manufacturingThe goal of cellular manufacturing is having the flexibility to produce a high variety of low demand products, while maintaining the high productivity of large scale production. Cell designers achieve this through modularity in both process design and product design. Process design The division of the entire production process into discrete segments, and the assignment of each segment to a work cell, introduces the modularity of processes. If any segment of the process needs to be changed, only the particular cell would be affected, not the entire production line. For example, if a particular component was prone to defects, and this could be solved by upgrading the equipment, a new work cell could be designed and prepared while the obsolete cell continued production.Once the new cell is teste d and ready for production, the incoming parts to and outgoing parts from the old cell will simply be rerouted to the new cell without having to disrupt the entire production line. In this way, work cells enable the flexibility to upgrade processes and make variations to products to better suit customer demands while largely reducing or eliminating the costs of stoppages. Product Design Product modularity must match the modularity of processes. Even though the entire production system becomes more flexible, each individual cell is still optimised for a relatively narrow range of tasks, in order to take advantage of the mass-production efficiencies of specialisation and scale.To the extent that a large variety of products can be designed to be assembled from a small number of modular parts, both high product variety and high productivity can be achieved. For example, a varied range of automobiles may be designed to use the same chassis, a small number of engine configurations, and a moderate variety of car bodies, each available in a range of colors. In this way, a large variety of automobiles, with different performances and appearances and functions, can be produced by combining the outputs from a more limited number of work cells. In combination, each modular part is designed for a particular work cell, or dedicated clusters of machines or manufacturing processes.Cells are usually bigger than typical conventional workstations, but smaller than a complete conventional department. After conversion, a cellular manufacturing layout usually requires less floor space as a result of the optimized production processes. Each cell is responsible for its own internal control of quality, scheduling, ordering, and record keeping. The idea is to place the responsibility of these tasks on those who are most familiar with the situation and most able to quickly fix any problems. The middle management no longer has to monitor the outputs and interrelationships of every single worker, and instead only has to monitor a smaller number of work cells and the flow of materials between them, often achieved using a system of kanbans

Marketing Strategy of Groupon: Case Study

trade good example Study more or less Groupon. com Groupon conclusion Strength in Numbers Case Study 14. 1 talks about the new-sprung(prenominal) mesh coupon good sense Groupon. Groupon was recently discovered in boodle to gain exposure to new commercial enterprise organisationes by means of deductive reasoninged membership engages and has been on the rise incessantly since. This particular case study attempts to elaborate on the success of Groupon and how it whole kit. The e-coupon was designed to cooperate affair proprietors appeal to new likely consumers by advertising group discounts on products and work. So far, the website elevates business in 45 study U.S Cities and has over 2 million subscribers. There are a verify of businesses that are advertised on the website. You buns find discounts on spa packages, project tickets, dinner and dessert specials, and more. The way it works is, the business owner makes a deal with the website by offering a discount on a product or service and tells how much they are volition to accept for it and the amount theyre unstrained to give away. Then, Groupon advertises the offer for a extra time and receives a finders fee formerly consumers purchase the deals.The business has full control over the negligible and maximum sum of deals theyre unforced to offer. If the deal doesnt appeal to consumers thence there is no financial deviation to the business owner. The mantledion of the business owner is not to gain a serving of profit from the deals made rather the intent is to drive traffic to the business once the deal is over. Moreover, the benefit of Groupon to the producer comes later the deal is over and the benefit of Groupon for the consumer comes era the deal is still going on.Questions for faultfinding Thinking 1. Coupons are a tried-and-true advance method, and the Internet includes new(prenominal) couponing sites. How does Groupon differentiate itself? Groupon differs from some other couponing sites in the sense of the approach interpreted to advertise the businesses featured on its site. The creators of this e-coupon site have taken into favor that people are enjoying many products and services in a group setting. Events much(prenominal) as concerts, plays, and dinners usually arent partaken in alone Its very respectable to the onsumer to find and purchase discounts for these products for not only themselves, but for friends and family as well. numerous other coupon sites only allow portal to one coupon per person, but Groupon makes it comfortable and convenient for one person to check multiple coupons for multiple people. 2. Groupons business strategy harnesses what it calls collective buy power. What facets of the marketing environment have enabled a business like Groupon to emerge and become uccessful? The new age technology and ability to advertise via the web definitely plays a major role in the success of Groupon. Many businesses do their marketing on the internet and consumers are doing a lot of buying on the internet as well. This opens the admittance for many websites like Groupon to act as the middleman for sellers and buyers. Also, with a large number of businesses advertising online, it makes it easier for Groupon to compare prices and negotiate unbeatable deals.