Tuesday, April 21, 2020

NIVEA Companys Product Strategy

Nivea is an established brand in the manufacture of high quality beauty products. Beiersdorf is the company that markets the product range. NIVEA VISAGE Young is one of the new products in the Nivea product range. To ensure that the market embraces the product, Nivea developed an efficient market mix. The market mix helped in reaching the target market. in addition, the marketing mix enabled the company to achieve its marketing objectives.Advertising We will write a custom case study sample on NIVEA Company’s Product Strategy specifically for you for only $16.05 $11/page Learn More It is vital for companies to produce products that satisfy the needs of their customers. Choosing the right product is the first step in the development of the marketing mix. In creating a product strategy, a company should choose the right brand name, packaging, colors, and warranty (Gitman McDaniel, 2008). This would ensure that the product meets the current and futu re expectations of the customers. NIVEA VISAGE Young targeted young girls aged between 13 and 19 years. NIVEA VISAGE Young would be the first skin care product that the teenage girls used. The company packaged the product in smooth colors, which were attractive to teenage girls. This increased the sales of the product since most teenage girls buy beauty products when they are out with their friends. The girls’ mothers also buy the product for their daughters. NIVEA VISAGE Young enhanced the skin and beauty of the teenage girls. The sole purpose of the existence of any company is to satisfy the needs of its customers. Therefore, it is vital for a company to ensure that it understands the needs of the customers. This would help in the formulation of products that meet the needs of the customers. Companies usually use uniqueness to differentiate their products (Peppers Rogers, 2010). NIVEA VISAGE Young strives to meet the needs of its target market. To this end, Beiersdorf cond ucted a market research to determine the market needs prior to the re-launch of the product. Beiersdorf developed a marketing mix that would enable NIVEA VISAGE Young to conquer the market. The company undertook a market research to determine the needs of the target market prior to the re-launch of the product. This necessitated the company to undertake several changes on the packaging, formula of some products, and product descriptions. In addition, the company introduced two new products.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The market research helped in the determination of the right price of the product. Nivea set a price that enabled customers to get value for their money. Nivea did not make the product be unaffordable to the target market. Wrong pricing of a product reduces the competitiveness of a product. This is despite the fact that the product may be of high quali ty. In addition, it is vital for a company to use proper distribution channels. The distribution channels determine the accessibility of the product to the target market. Nivea distributed approximately 65% of NIVEA VISAGE Young via large high street shops. The company distributed the remaining 35% of the product via large grocery stores that stocked beauty products. Nivea focused on below-the-line promotion, which helped in building relationships with customers. This is because below-the-line promotion involved communicating directly with consumers. It is vital for a company to balance the four elements of the marketing mix. This is because all elements of the marketing mix have equal importance. Balancing the elements of the marketing mix helps in ensuring that all elements relate to each other. Nivea uses both the traditional and modern methods in the marketing mix. The company distributes NIVEA VISAGE Young via high street shops. This is a traditional method of distributing high -end products. On the other hand, the company uses the social media to promote the product. Social media is a modern method of promotion. It is vital for Nivea to ensure that NIVEA VISAGE Young is desirable. The price of the product should be affordable to the target market. Product promotion enables customers to have knowledge of the existence of the product. In addition, proper distribution channels enable consumers to access the product easily. Therefore, balancing the marketing mix enables the target group to receive the message of NIVEA VISAGE Young in the right manner. Balancing the marketing mix also helps in product positioning (Blythe, 2006). Nivea strives to form relationships with its customers. Formation of good relationships with the teenagers would enable the company to create and acquire loyal customers who may use other products of the company when they enter adulthood. The company uses all elements of the marketing mix to form good relationships with the teenagers. In addition, Nivea strives to portray the use of its beauty products as a lifestyle. This improves Nivea’s brand name. Nivea is a popular brand name in the manufacture of skin care products. Nivea developed a marketing mix to market NIVEA VISAGE Young. Balancing the marketing mix enabled the message of the product to reach of the right audience in the right manner. This helped in the creation of a pool of loyal customers who may be willing to buy other products of the company.Advertising We will write a custom case study sample on NIVEA Company’s Product Strategy specifically for you for only $16.05 $11/page Learn More References Blythe, J. (2006). Principles practice of marketing. Mason, OH: Cengage Learning. Gitman, L.J. McDaniel, C.D. (2008). The future of business: The essentials. Mason, OH: Cengage Learning. Peppers, D. Rogers, M. (2010). Managing customer relationships: A strategic framework. Hoboken, NJ: John Wiley Sons. This case study on NIVEA Company’s Product Strategy was written and submitted by user Patience O. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Wednesday, April 15, 2020

Experience-Based Learning Samples - Writing Great Essays

Experience-Based Learning Samples - Writing Great EssaysExperience-based learning samples are essential for anyone looking to improve their essay writing skills. These free essay samples show you how to construct a meaningful essay using resources found within an essay. The resources should be demonstrated to you, and can come in a number of forms, but the one thing they all have in common is that they are experiences. When you use these examples to create your essay, you are being able to bring your own experiences to the forefront, and let them help create your own experience.When we think about the experience-based learning samples, we tend to think of a lot of things. For example, maybe you can think of anything that has ever happened to you in a life. Maybe it was your first kiss, or a pet peeve, or something totally new and different. In the experience-based learning samples, you are helping yourself through the process of thinking, and this is a fantastic way to help move alon g through the essay writing process. You can use a few different samples of experience-based learning as well, to test out different aspects of the essay.What you will find in these experience-based learning samples is a range of information, from different perspectives on the same subject matter. Perhaps a mother will give you a real life experience, where her child is involved in a car accident. This could include her trying to get a hold of her child, or perhaps being able to see her child after the accident. The mother's experiences with her child will also be a great example of how she navigates and manages situations. Another example might be from a father, who will describe his son's struggle with drugs, in hopes of guiding others on how to approach or even get their child off drugs.You might have some questions, or a handful of questions, after taking in the experience-based learning samples, and this is where a second set of essays comes into play. You can again make use of the experience-based learning samples, but you can use these as additional essays to help you with your essay. You might also use a number of different essay topics, in order to get a clear picture of the question at hand.In terms of the essay itself, you might want to consider making use of the free essay examples. This is a great idea, as the experiences that you have can show you how to construct a meaningful essay, even when your essay is not completely structured. Additionally, if you are having trouble with a particular topic, you can use these samples to help you get your essay rolling. In short, this is a very powerful and essential tool for you to have when writing a good essay.As mentioned, there are plenty of different essay topics that you can use for free to help you when you are trying to write your essay. Some examples might include a child's day, or perhaps a graduation. For instance, you might have a friend that has been going through a difficult time in his life r ecently, or perhaps it is that dreaded final exam that you must get through. Maybe it is a career change, or perhaps it is an experience that an individual is going through in life.No matter what the topic of the good essay is, the format and style will depend on you. The free practice essay examples should be helpful and should help you gain insight into how you should structure your essay. You might find that you can't build on any information, or that you can't form an entire sentence, or even a paragraph. However, as long as you take it in pieces, and take the time to write each section for yourself, you will soon be able to form your own style of essay.These free essay examples can be a great way to practice how to write a good essay, especially for those who haven't spent much time practicing. They are free, and they are easy to use, so take advantage of this as soon as possible.